One of the first things I learned whenever I started looking into the stock market a few years back was : there is always a bull market somewhere. Whether this is fact or folksy wisdom can be debated. Nevertheless, I offer up the most recent survey of the videogame industry from the NPD group:
[T]he NPD reported today that the gaming industry pulled in $1.31 billion in October...that figure represents an 18 percent climb from a year ago.
18%!? In one of the worst economic situations in memory?! Granted, this is most likely due to the fact that consumers are less likely to spend money outside of the home for movies and dinner dates for entertainment; thus, a 60$ game that entertains for weeks is a bargain.
6 comments:
You are, however, neglecting to note that the consumers of video games and other electronics tend to be in the 14-23 age group; e.g. children with disposable incomes from part time jobs or allowances. They haven't felt the economic pinch yet, because it does not exist for them.
Actually, the largest source of regular year round revenue for the videogame industry is the 20-30 age group, eg, those with jobs but no wife or children perhaps.
Andrew's exactly right. The people who most play video games are single males aged 18-35, those most unaffected by the economic meltdown.
They've definitely lost money, but because they're young, they can see the economic crisis as an opportunity and not just a disaster.
Provided they have a job.
How can the economic crisis be an "opportunity"?
Again- the 20-30 male age group proves my point; the young, immature, with no responsibilities. Those unaffected and who probably couldn't tell you what a stock exchange is.
Opportunity in an economic crisis? Aren't stocks at their lowest point in decades? If you're young, you invest now while the market's low, and then it'll eventually rise again. Things are bad, but even the Great Depression ended.
The only real risk is investing too early - if you put your money in before the market's done freefalling, you'll lose money.
Okay, but do 20-30 year old non-investment banking, video game playing boys invest? Are YOU doing this?
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